The Love of Houseplants is More than a Hobby: it’s a Lifestyle.
Houseplants are no longer dĂ©cor; they’re now companions to Gen Z Plant Parents who have discovered what many of us older plant lovers know. Caring for a plant is less about filling a corner or a windowsill, and more about creating a sense of calm, responsibility, and life inside our homes.
A survey found that 61% of young Americans say “pets are the new kids, and plants are the new pets.” And for many, that feels true. Plants offer companionship without overwhelm — a quiet ritual of care that fits modern life.
There’s a new lingo around potted plants — plant babies, plant shelves, plant check-ins.
“To plant a garden is to believe in tomorrow.” — Audrey Hepburn
Houseplants invite us to believe in tomorrow in small, daily ways. The care routine reduces stress. And as we tend our plants, we devolop an emotional connection.
During the pandemic, many of us reached for houseplants as comfort. And unlike sourdough starters or workout apps, this habit didn’t fade. Spending on gardening jumped dramatically in 2020, and it never really slowed down. Today, the global indoor plant market continues to expand — not because people suddenly need more décor, but because they crave something living, grounding, and nurturing in their everyday lives.
Houseplants offer something rare in a fast, noisy world: visible progress without pressure. You water, you watch, and they respond.
Just ask entrepreneur Jessica Janik-De Gennaro.
When she noticed that her $20 succulents appeared between yoga pants and electronics on Amazon, she knew something bigger was happening.
What surprised her wasn’t just the placement — it was the response.
People who weren’t actively shopping for plants were suddenly stopping, looking, and thinking, “Maybe I do want a little green thing to take care of.”
That quiet curiosity turned into real growth.
Her business, Shop Succulents in California, sold thousands of plants in just a few months.
What makes this plant parent movement so powerful isn’t convenience or pricing — it’s meaning. Watching a plant grow becomes proof that we can nurture something, even on busy days. It’s a reminder that life responds to care, patience, and presence.
Houseplants aren’t just thriving because of trends or technology.
They’re thriving because we are longing for roots.
Are You Interested in Becoming a Plant Parent? Start Here.
Try our Houseplant Starter Journal
It’s free, our way of helping you become a Plant Parent, ready to nurture any type of plant baby you choose.
This is not a plant tracker. It contains some of the basics you need to know to start in a very simple way. No charts to memorize. No pressure.
Unsure about watering? Light? What a leaf is saying?
This journal helps you understand plant parenting.